Will Holmes started Baltimore Professionals and Entrepreneurs in 2012 as a way to bring free information to aspiring entrepreneurs and provide a safe, comfortable platform for nice, smart people to meet and have great conversation. Since 2012, the group has had 140 events and grown to 1000 members.
There is no cost to join Baltimore Professionals and Entrepreneurs and most of the events are free thanks to sponsorship from WHC. WHC partners with the Small Business Administration, Municipal Employees Credit Union, The Greater Baltimore Leadership Association and other groups to offer free workshops to aspiring entrepreneurs who need the valuable information to develop and grow their businesses. Because of the effectiveness of these events, Will Holmes was recognized by The Mayor’s Office of Baltimore in 2013.
In addition, Baltimore Professionals and Entrepreneurs has several social events each month to give professionals in Baltimore exposure to great venues and to new like-minded people. The events are free or low-cost and are well-attended by members and guests.
If you are not making money with your website, your digital marketing stinks. Websites are no longer just informational online brochures. They must be Interactive, Integrated and Intelligent.
Small and growing companies, non-profit organizations and community groups spend time and resources trying to get their message out to the world. But, most are doing it wrong. It’s not for lack of trying. Companies are using social media and internet advertising more than ever before. But sadly, because of 3 missing key ingredients, these campaigns are failing and returns are abysmal.
To be digitally effective you must engage potential customers on the channels that they prefer, attract them to an interactive website, capture their information and use tools and processes to convert them to paying customers. Once companies understand and implement this structure and create sound processes, they start to see results. We have tested and implemented this process with growing and large companies, non-profits and in various industries since 2008 and have seen tremendous gains in web traffic, marketing list growth, member enrollment. customer engagement and most importantly, converted paying customers.
YOU NEED THESE 3 KEY INGREDIENTS
If you have not leveraged social media, internet advertising, email marketing, webinars, blogs, videos, conference calls and events to better engage with your customers, what are you waiting for? Your competitors have been using these techniques for a few years now and they are taking your customers. But it is not too late. You can build your market share by starting and maintaining a continuous conversation with potential clients. Business-to-Business or Business-to-Customer, you must have various channels for communicating with potential, current and past consumers. And you must have a website that you can maintain internally and change when business needs dictate; not when a developer can fit you into their schedule.
Why spend all the time and effort marketing, blogging and posting pictures on social media if you have no way of gathering potential customer information or converting these friends/ connections/ followers to paying customers? You must have an integrated database to store customer and lead data and you must have an integrated online payment system for getting paid. And if you are a non-profit why aren’t you bringing potential donors, members and sponsors back to your website where they can make a donation and help you further your mission? If not, you are losing opportunity and money.
Do you know how much traffic you are receiving? Do you know the success of that last Facebook update? Or the ROI on that last tweet? What good are likes and shares if you have no idea of who the people are who have been exposed to your brand? Why have all that web traffic if you don’t know have a way to follow up? You must have metrics for measuring the effectiveness of your marketing dollars. You must have data on who is actually coming to your site and how they heard about you. You need these gauges so you can operate your digital marketing strategy effectively. Without these measures, you are flying blind and wasting a lot of time and money along the way.
HOW DO I FIX IT?
You can contact WHC and we can help you implement an integrated, simplified, cost-effective system for building your lead and customer base, taking back your market share, and making money with your digital strategy and new processes. Brand awareness is not enough. Effective marketing makes money! Enter your info below and we can discuss your options for better revenue in 2015.
WHC MAP Program (WHC MAP) (Copyright 2014)
Will Holmes Consulting has designed the WHC MAP Program to help businesses strengthen processes, develop better strategies and implement infrastructure in preparation for growth or investment. The WHC MAP program guides and supports Business Owners, helping them avoid the common mistakes that cause businesses to fail. This program serves Growing Companies throughout the United States, providing them with motivation, access to service providers and key resources while preparing these businesses to meet the standards for lenders and investors.
Benefits for Business Owners
The program will help Business Owners develop a stronger business and take the steps necessary in preparation for growth. Growth could mean:
- More Revenue
- Better Technology
- Stronger Management Team
- Improved Products and Services
- Improved Strategy and Infrastructure
- Interest from Investors
- Backing from Lenders
Benefits for Service Providers
Business Owners who are ready to invest in the growth of their businesses will need professional services, technology, materials and products as they strengthen their infrastructure. Our Consultants advise them on what is needed for the growth of their businesses and connect them with service providers within our network. This provides Service Providers with:
- Pre-Screened Leads for new clients
- An additional source of revenue and opportunity
- Access and exposure to thousands of business owners
- Networking with other Service Providers in your area
- Connections to Lenders and Investors
Benefits for Lenders and Investors
Lenders and Investors are always looking for great companies to partner with and help them grow. Obviously, the business benefits from the infusion of capital and the lender or investor gets the benefits of the returns or interest paid. Our WHC MAP program helps screen businesses who are not ready and develops strong businesses with great infrastructure, a strong team and great products and services. We use lender and investor guidelines to determine which program is best for our businesses. And we connect businesses and lenders using our seamless technology.
Are you a Non-Profit Organization having a fundraising event in December 201? We want to help you promote your event to the Business and Professional Community in Baltimore.
For just $10 you can post your event on the Baltimore Professionals and Entrepreneurs calendar and put your event in front of 960+ active members who are looking for worthy causes to join and great events to attend. Non-profit organizations who post their event on our calendar see greater ticket sales and higher attendance numbers. Obviously, these are important factors in achieving your fundraising goals.
Normally, we charge $90 for posting an event. However, through the month of December, the posting fee is only $10 for Non-Profit Organizations. You can purchase your posting using our secure PayPal button below: