Month: January 2014

Are you Connecting with Target Customers?

Digital Marketing Strategy WHC 2

How do you plan on connecting if you don’t really know your target customer?

  • What is their age range and where are they located?
  • Race? Education Level? Income Level?
  • How many of them are there?
  • How do they get information?  TV? Newspaper? Internet?
  • Do they prefer PC or mobile devices?
  • Do they use social media?  If so, which ones?  How often?
  • What percentage can you take away from your competition?
  • What percentage of their money do they spend on your type of service or product?

You can do the research yourself! 

The U.S. Government is fantastic at capturing statistics.  You can find out just about anything you need to know about the demographics of your target customer without leaving the comfort of your favorite chair and WI-FI connection.  If you are the adventurous type, you can always get a group of people (potential customers) together at a Baltimore eating establishment and just ask them what kinds of services or products they need.  Good business is really all about filling the needs of customers.  That’s what gets you paid.

Build it and they will come…

Some aspiring entrepreneurs are under the impression that if they come up with a cool idea, people will just show up with money.  This happens very rarely.  You have to know how to connect with your target audience so that they will pay attention to your message.  You should take the time to research your target group of consumers and figure out what needs they have and how much they will probably pay you to fill them.  If they can pay you at a level that allows you to pay all your expenses and have some money left over, then that’s a halfway decent business model and the beginnings of a good business plan.

What’s stopping you from starting? 

Maybe it’s fear? Or maybe you don’t like research or talking to people.  Well, if not you, then someone else is going to have to do the research in order to produce an effective marketing strategy.  If you don’t put in the time and run the numbers, you are just guessing.

Need help getting started? 

If you are reading this, then we may be pretty good at reaching potential customers.  Please use the contact form on this page to schedule a free consultation with a Consultant.

How Effective is Your Digital Marketing Strategy?

Digital Marketing Strategy header

An interactive website that talks to your target customer?
Social media that allows your customers to communicate with you?
Email Marketing that keeps potential and current customers informed?
A dedicated business phone number that is answered professionally every time?
A daily, weekly, quarterly, and annual strategy for reaching and converting potential clients into paying customers?
An online customer database to track all your customer leads, existing customers and interactions with your customers?

We can help you create a digital marketing strategy that works with your budget, your processes and your team’s existing skills sets.  Each company has different capabilities and yet, all still need to rise to meet their challenges and accomplish their goals.  If anything is lacking, we recommend dealing with those challenges with better processes and new technology.  That is a bit of a blanket statement, obviously.  But, better processes and better technology can normally help you get more done, more consistently, with less people.  And your customers don’t want to hear excuses.  They expect great service every time.  They are just a Google search away from finding someone else to fill their needs.

Before you start throwing out old tech, just a few words of advice.  Please use numbers to define the success of your campaigns.  Please use numbers to determine if it is time to change a process or purchase new technology.  Please use numbers to set goals for your digital marketing strategy.  Without numbers, it is just based on feelings.

If you are ready, simply contact us and we will discuss how we can help you.  Please use the contact form on this page to take the first step.


Events for Baltimore Professionals and Entrepreneurs in February 2014

Feb Events Baltimore

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*Wednesday, February 5th 2014 from 6pm to 8pm
1st Wednesday at Teavolve
1401 Aliceanna St. Harbor East, Ground Level of Eden Apt Building – Baltimore, MD 21231
First Wednesdays Professional Networking Happy Hour- Bring your good conversation and funny stories to share.  Fun, nice people only!  Free admission.  Learn more…

*Tuesday, February 11th 2014 from 10am to 2pm
Small Business Administration Marketing Essentials Workshop
US Small Business Administration – 10 South Howard Street – Baltimore, MD 21201
The Baltimore SBA office has invited Will Holmes back to teach his highly acclaimed marketing essential workshop. This event is free but YOU MUST REGISTER ON THE SBA WEBSITE: http://events.s​​agement/EventLi​sting.aspx?stat​e=MD

*Friday, February 14th 2014 at 7pm
Valentine’s Day Event
Tremont Grand Historic Venue – 225 North Charles Street – Baltimore, MD 21201
Hosted by Lovelace Event Planning
For information and tickets go to:

*Wednesday, February 19th from 6pm to 8pm
3rd Wednesday at Teavolve
1401 Aliceanna St. Harbor East, Ground Level of Eden Apt Building – Baltimore, MD 21231
An Open Forum for aspiring entrepreneurs designed to give attendees a chance to share best practices and get solutions for their business strategy.  Free admission.  Learn more…

*Wednesday, February 26th, 2014
4th Wednesdays Business Roundtable Discussion- Leaving your 9 to 5 and Transitioning to Entrepreneurship
1401 Aliceanna St. Harbor East, Ground Level of Eden Apt Building – Baltimore, MD 21231
This is a panel discussion with serious professionals over a sit-down meal in a quiet comfortable setting.  If you are not serious about starting or growing your business, this event is not for you.  If you need motivation to get up and start working toward your goals, this event is not for you.  The assumption is that attendees are ready to apply the things they learn toward developing their own companies. Learn more…

Stay updated on events.  Join our invitation list:  or join our Meetup Group for free.


Sponsor an Event

4th Wednesdays

Our Attendees:
Our attendees are a racially diverse group of Baltimore’s working professionals, aspiring entrepreneurs and business owners.  Our attendees are financially successful, well educated and normally between the ages of 30 and 60.  The group is a mixture of single and married people, all looking for positive interactions and learning opportunities in a fun, social environment. As of 1/24/14, our professional network group has over 620 active members.

The Venue:
Currently, many of our events are held at Teavolve in Harbor East.  However, other events occur throughout the city.  If you would like to offer your venue for an event, please let us know.

Sponsors can bring materials to be shared and make a short presentation during our brief announcement period during the event.  We also recommend discounts and offers for the participants.  Each day we will advertise your sponsorship of the event for one week prior to the event via social media and our website.   This is a great opportunity for you and your business to be placed in front of successful, well educated professionals and entrepreneurs in the Baltimore area.

Sole Sponsorship of the event (no other sponsors): $75
Partial Sponsorship of an event: $25

Events available for sponsorship:
1st and 3rd Wednesdays

For more information, please complete this form:

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Name of your organization:
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This Saturday, Will Holmes Speaking at SKILLS Event in Baltimore

Design Your Destiny JPG


Founder, Will Holmes will be speaking, this Saturday, January 25th 2014 at the SKILLS event in Baltimore. Will Holmes plans to have a fun, interactive session with the 100+ attendees and focus on “The Sacrifices Involved In Growing Your Business.” For those who have seen Will speak or train, you know he gets the crowd involved and customizes the session for those in the room.

Brian Olds, Founder of SKILLS, has put together a fantastic group of speakers for this 4 hour workshop. For more information and for tickets, go to

To schedule Will Holmes, or one of our Senior Consultants to speak or provide training at your next event or workshop, please contact us.



January 15th 2014
Will Holmes Consulting
Baltimore, Maryland

Will Holmes Consulting, a business management and technology consulting firm based in Baltimore, Maryland, is proud to announce the launch of it’s national program focused on improving the economy through the support of small businesses.  The initiative is called the Business Performance Enhancement Program (BPEP).  BPEP is designed to leverage technology and the experience of seasoned entrepreneurs, tax experts, financial advisors, IT gurus, and corporate lawyers to give small businesses in the United States the ability to compete globally.

BPEP is agile and customizable, giving each Entrepreneur the resources they request to help them achieve success.  Each Entrepreneur has the opportunity to build their own program with pricing options designed to meet their business needs.  An Entrepreneur enrolled in the BPEP program can choose from a variety of support services including:

  • Training in Business, Marketing, Leadership, Management and Accounting basics
  • Marketing Research, Strategy and Implementation
  • Business Plan Creation and Growth Strategy
  • Accounting, Tax and Financial Advice
  • Technical Solutions and Support
  • Business Management Consulting
  • Outsourced Staffing
  • Funding Sources
  • Outsourced Legal
  • Connection to federal, state and local programs and services

To learn more about the Business Performance Enhancement Program (BPEP), please click here. 

About Will Holmes Consulting

Will Holmes Consulting is a business management and technology consulting firm in Baltimore, Maryland.  We have trained hundreds of aspiring entrepreneurs, new managers, and seasoned leaders in our speaking events, workshops and webinars.  Since 2006, we have created solutions for non-profit and for-profit organizations in a variety of industries.  Our business operations and technology solutions have helped these organizations create structure and consistency, add staff, increase revenue, implement new technology and improve services. 

Our work with Entrepreneurs and Growing Businesses has been recognized by the Mayor’s Office of Baltimore and The Greater Baltimore Leadership Association.  In our effort to strengthen the economy through better entrepreneurship, we have partnered with various groups such as The U.S. Small Business Administration, MECU, the Mayor’s Office of Employment Development, Howard County Schools, Baltimore City Schools, the Reginald F. Lewis Museum, Civic Grind, and Baltimore Professionals and Entrepreneurs to provide training and tried and true solutions to aspiring entrepreneurs.

Contact Will Holmes Consulting
phone: 410-914-7730





Entrepreneurs’ Open Forum
Wednesday, January 15th 2014, 6pm to 9pm
Teavolve, 1401 Aliceanna Street, Baltimore, MD

We focus on building connections and finding solutions through conversation.  We share a meal and share ideas.  This is an Open Forum for aspiring entrepreneurs designed to give attendees a chance to share best practices and get solutions for their business strategy, marketing and operational challenges.  No egos.  Just people gathered to eat, drink and talk about common interests.  We hope to see you there!  RSVP by submitting your info here.


Panel Discussion on Corporate Mentoring: The Inclusive Mentoring Program
Hosted by the National Association of African Americans in Human Resources
Thursday, January 16th 2014, 6pm
Center For Urban Family,  2201 N Monroe St, Baltimore, MD

The National Association of African Americans in Human Resources is hosting a Panel Discussion on Corporate Mentorship and they have asked me, Will Holmes, to be on the panel.  We will focus on in-house mentoring programs, senior employee to junior employee programs, woman to woman, and minority to minority programs. We will discuss how these programs works, and the pros and cons of the programs.  Joining Will Holmes on the panel will be Teddy Coates from Bank of America and Brian Olds of SKILLS (  These three panelists are all seasoned professionals with different perspectives on leadership, business operations, and maximizing employees.  It should be a great event.  You must register on the NAAAHR website at


SBA Workshop: Marketing Essentials for Small Business
Tuesday, January 21st 2014, 10am

US Small Business Administration, 10 South Howard Street, Baltimore, MD

The Small Business Administration has asked Will Holmes to give a 4 hour workshop on the basics of marketing your business. He will cover essential terms, how to choose your target customer, how to define your services and messaging, and how to develop your elevator pitch.  This event is free, but space is limited.  Advance online registration is required on the SBA site. Register here:

For more information contact Tonia McCoy at 410-962-4392 ext. 310

If you cannot attend, Will Holmes Consulting invites you to download the highly acclaimed workbook that we use to teach this class.


Real Talk 4th Wednesdays: Transitioning from your 9 to 5 Successfully into Entrepreneurship
Wednesday, January 22nd 2014, 6pm to 8pm
Teavolve, 1401 Aliceanna Street, Baltimore, MD, 6pm to 8pm

Featured Panelists:
Ray Lucas- Accomplished Entrepreneur and Speaker and Retired IBM Executive with over 30 years experience in professional development, business management and technology
Will Holmes- Business and Technology Consultant, Founder of Will Holmes Consulting with over 15 years of experience in business management, marketing strategy, process improvement and operational leadership

You’ve been talking about leaving your job. You’ve been talking about growing your business. If you are serious, bring your questions to our panel.  Real answers based on experience.  No Fluff.  Cover $15. Purchase tickets here.


2014 SKILLS Design Your Destiny Mid-Winter Workshop
SKILLS – Sharing Knowledge and Information for Life Long Success
Saturday, January 25, 2014 from 9am to 1pm
Crawford Conference Center – Franklin Square Hospital,  9000 Franklin Square Dr.,  Rosedale, MD 21237

For tickets go to

You are invited to join us for this 4 hour immersive learning and networking experience specifically designed for professionals and entrepreneurs who are serious about starting the year on the right track and making 2014 your most successful year ever.  Featuring 4 dynamic & inspirational speakers who will equip you to knowledge, skills and attitude to truly “Design Your Destiny”! Our learning model focuses on the Life SKILLS, Professional SKILLS, and Entrepreneurship SKILLS that are essential to successfully navigating today’s complex economic environment.


  • Kashaun Cooper Sr.  (Founder, CEO at Kashaun Cooper Enterprise LLC)- “Don’t Die in Your Cocoon! Three Stages in Life You Must Overcome to Achieve Success”
  • Will Holmes (Founder, Will Holmes Consulting)- “Personal and Operational Sacrifices Involved With Growing Your Business”
  • Deb Gilchrist (Certified Speaker & Trainer at John Maxwell Team)- “Setting Your GPS for Personal and Professional Success – How To Set and Achieve Your Goals”
  •  Robin Haynes (Financial Consultant, Understanding Finances)- “Your Formula for Financial Success”


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